In a world where bigger is better, size matters…and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world’s obsession with size.
Created by DDB Belgium, the ad is a nod to the world’s collective inferiority complex but let’s not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?
Deleye Fashion Educates Belgians on Multiple Uses of Socks
In a world where bigger is better, size matters…and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world’s obsession with size.
Created by DDB Belgium, the ad is a nod to the world’s collective inferiority complex but let’s not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?
Steve Hall
RECENT ARTICLES
Dad Uses Hot Daughter to Sell Car on eBay
Internet Week Summarized Infographic-Style
Charlotte Gets Social With SocialFresh
Why Advertising Will Never Portray Reality
iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up
TRENDING AROUND THE WEB
7 signs you’re becoming more content with your life, even if nothing dramatic has changed
Hack Spirit
People who can tell the difference between feeling disappointed, resentful, and humiliated instead of just calling it all bad recover from stressful days faster and are less likely to drink to cope
Global English Editing
8 things parents need to stop doing once their children become adults
Hack Spirit
9 habits of retirees who built a life they actually look forward to
Hack Spirit
7 things parents do that make their adult children feel like guests in their own family home
Hack Spirit
“At least it’s not worse” is meant as comfort, but psychologists who study what’s become known as toxic positivity have found that skipping straight to the silver lining, before someone’s felt heard, tends to make them talk less about what’s actually bothering them, not more.
Global English Editing