Deflated Wallets Could Use Some Optimism. Hey, How ‘Bout Longer Lotto?

minnesota-lottery.jpg

I don’t know why it would matter, but the Minnesota State Lottery seems to think a longer lotto game would dramatically lengthen the thrill of (possibly) winning.

To promote the new Print-N-Plays, Colle+McVoy launched three spots that depict ecstatic lottery-playing moments in slow-mo. Nice touch with the dramatic score.

See Coach, Librarian and Slacker.

Picture of Steve Hall

Steve Hall

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