In an online spot called “Bzzzz. Mini Clubman,” a passel of geriatric houseflies gather ’round for the emotional funeral of an ex-buddy, whose death is characterized as one “every fly wishes for,” “legendary” and “bigger than life.”
What happened to him? He was flattened mid-flight by a Clubman.
“Between life and death, he chose death … a sensational death,” the priest sighs, leaving listeners with a sense of posthumous absolution.
The Guerrilla Marketing Blog points out “Bzzzz. Mini Clubman” generated nearly 100,000 views on YouTube since its September 8 launch. Reception’s been mixed (see YouTube comments) but the video still rates four out of five stars.
I think it was a little long. The ending, predictable enough, didn’t generate any feelings beyond a mild, forgettable distaste. (Humor that makes sport of suicide is always kind of awkward. Remember how everybody wilded out about the depressed GM robot?)
I like how the flies all looked like senior citizens in costume, though. Nice gothic touch.
UPDATE: Herbert at the Guerrilla Marketing Blog sent over a making-of video for this spot. See the zany old women behind the fly masks!
