Dear Coke: Vitamin Soda is Gross, and the ’90s isn’t Yet a Vintage Decade

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Say hello to Diet Coke Plus, an – in our opinion, misguided – attempt to keep snacky drinks relevant in the American health craze. In less than a year, we’ll bet you $5 this vitamin- and mineral-enhanced beverage is off the shelves and lost in the shuffle of other badly-planned notions, like Vanilla Coke.

Here’s a crazy idea: salad at some point in the day, and lots of water – not that flavored stuff hopped-up on still more vitamins.

Did we mention we hate the cyan-crazed ’90s vibe of the Coke Plus packaging? Way to be dated, guys.

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Steve Hall

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