Dear Casale Media: Stop Serving Pop Unders

  • 1 min read
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Dear Casale Media,

Please stop serving insanity-inducing, seizure-causing pop unders. Please stop usurping people’s decision to block pops by circumventing their browser’s pop blocking mechanisms. Please stop foisting crap on us like a pointless Coke versus Pepsi taste test. And Coke, Pepsi, do you really want your brand portrayed in an ad unit that is more maligned than a telemarketer call? Casale, you are huge. You have the biggest booth at every ad:tech show. Surely you have revenue streams other than those that cause people to want to convert themselves into digital 1’s and 0’s, climb inside their computers, travel through the Internet until they find your ad servers and kick the shit out of them until the words “pop under” and “pop up” are now longer in their vocabulary.

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Steve Hall

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