Dead Man Gets Buried With His Lawn Mower

Steve Hall

May. 18, 2006
1 min read

Here’s a strange spot for Viking, a French company that makes lawn mowers. In the spot, an old man dies while mowing the lawn but just can’t part with his beloved grass cutter. Apparently, it’s supposed to highlight the longevity and reliability of the thing. Hmm. Who knows.

Steve Hall

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Dead Man Gets Buried With His Lawn Mower

Steve Hall

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TRENDING AROUND THE WEB

I’m 66 and I’ve learned that loneliness isn’t sitting alone on a Saturday night — it’s sitting at a family dinner surrounded by people who are physically present but emotionally checked out, and realizing you’ve become background noise in your own life

Global English Editing

I’m 65 and I finally understand why my father never once asked me about my life — it wasn’t disinterest or generational stoicism, it was textbook narcissism disguised as old-fashioned masculinity

Global English Editing

Psychology says the most dangerous narcissists aren’t the loud, grandiose ones — they’re the quiet martyrs who weaponize their suffering so skillfully that you end up apologizing for things they did to you

Global English Editing

I thought retirement would mean freedom, but at 66 I’ve discovered it actually means waking up every day knowing that nobody’s schedule depends on you anymore — and that the invisibility of not being needed is its own particular kind of grief

Global English Editing

Research suggests that the most intellectually confident people in most rooms are often the quietest — not because they have nothing to say but because they learned early that speaking without thinking is a currency that devalues itself every time it’s spent

Global English Editing

Psychology says the people most likely to end up alone in old age aren’t the difficult ones — they’re the ones who were so easy to take for granted that nobody noticed they were slipping away until the slipping was already done

Global English Editing