De Beers Exploits the Mistletoe Moment

kissing-diamond-forever.jpg

Betty Everett once advised a shoop-happy generation that a man’s true feelings lie in his kiss. That may be so. But if social media’s taught us anything, it’s that you are in no position to decide by yourself.

Thankfully there’s De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We’ll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count ’em, 60!) cameras immortalize the smooch from all 360 degrees.

The photos were turned into panning videos that gave us unexpected warm-fuzzies. (We’ve yet to see any obvious kisses-of-death, but maybe we need more angles.) My favourite is the one below for “Elena and Andrey,” two people I’ll never meet but that hopefully dig the world looking in on their moment of flashbulb ecstasy. Oh, to be that young again.

Play the voyeur at De Beers’ Gallery of Moments, where a broad array of couples are waiting for you to peek in on their flagrant snoggery. Each video concludes with “A diamond is forever” and an invitation to view behind-the-scenes footage.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says people who thrive in their 70s and 80s often display these 8 daily habits without fail

Psychology says people who thrive in their 70s and 80s often display these 8 daily habits without fail

Global English Editing

Psychology says people who wave thank-you when another driver lets them merge display these 9 characteristics most people don’t have

Psychology says people who wave thank-you when another driver lets them merge display these 9 characteristics most people don’t have

Global English Editing

If you still iron your clothes before wearing them, psychology says you have these 9 qualities that are becoming extinct

If you still iron your clothes before wearing them, psychology says you have these 9 qualities that are becoming extinct

Global English Editing

10 habits people pick up in their 60s that determine whether their 80s will be vibrant or sad

10 habits people pick up in their 60s that determine whether their 80s will be vibrant or sad

Global English Editing

9 things grandparents do that make their grandchildren actually want to visit them

9 things grandparents do that make their grandchildren actually want to visit them

Global English Editing

You know you’ve hit peak retirement when these 8 weekly events are literally the only things on your calendar

You know you’ve hit peak retirement when these 8 weekly events are literally the only things on your calendar

Global English Editing