Today, Dasani launches a new $20 million campaign designed to set the bottled water maker apart from the crowd. The campaign is decidedly more adventurous than your usual water bottle marketing. As described in the New York Times today:
…in one Dasani commercial, a man and woman frolic in an elevator as a security camera captures the action, but they turn out to be husband and wife. In another spot, a woman spends a night out on the town with an extremely attractive man, then heads home where she gets undressed and jumps into bed with her teddy bear.
Bummer, I was hoping for another round of bikini babes fighting in a pool of…oh…bottled water.
