Darth Vadar Won’t Save TomTom From Google

tomtom_darthvadar.jpg

Hmm. So in the face of Google launching a free turn by turn navigation service, what’s a poor navigation company like TomTom to do? Well, use gimmicks. Yes, gimmicks. But the real question becomes do you want free navigation or do you want to pay a hefty sum but get to hear Darth Vadar tell you when to take your next left?

I am not your father so I can’t tell you what to do. You’ll have to make your own decision.

Picture of Steve Hall

Steve Hall

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