Dare Ice Coffee Lessens Blow of ‘The Coffee Moment’

  • 1 min read
dare_ice_coffee.jpg

So guys, when your girlfriend stops, gives you a serious look and asks, “Hey babe, can we grab a coffee?”, does your mind race with fear over the horror you are about to experience? Because, inevitably, these “coffee moments” are never about discussing the weather.

In this commercial for Dare Ice Coffee, that question sets off a terrifying onslaught of imagined outcomes in the mind of a guy whose girlfriend just asked him that very question.

His solution? Have a Dare Ice Coffee instead. While it’s not clear how a bottled ice coffee would change the “coffee moment,” the metaphor expressed in the tagline, “The coffee moment without the moment,” does relieve a bit of stress if only for a few seconds.

Picture of Steve Hall

Steve Hall

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