OK so we’ve seen car configurators online before. But we don’t think we’ve seen one that’s used YouTube. With help from Saatchi & Saatchi, Toyota is out with, yes, a YouTube-based car configurator to promote the Prius C. While it’s cool and all to do something first, sometimes reinventing the wheel isn’t always the way to go. The process is slow and cumbersome and got our MacBook Pro heated up to the point where the fan was screaming.
Anyway, there are some other fun elements to the promotion such as a video featuring Danica McKeller (she’s 36 now!) who speaks on the topic of Wallet Wisdom and how people can financially prepare for purchasing a car. And there’s Bill Nye who talks about the vehicle’s technical features.
