Dairy Queen Finally Gets with the Times … or Does It?

dairy queen.jpg

According to a press release, the Dairy Queen hasn’t given its site a much-needed overhaul since the mid-’90s. Agency space150 was commissioned to bring it up to date.

Strangely, it still looks like it’s from the mid-’90s. Seriously – DQ-topia?

We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand’s history is always neat.

Here’s a funny coincidence: A company’s inception always seems to take place during a time when no colored photographs were available.

Picture of Steve Hall

Steve Hall

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