Boston-based Allen & Gerritsen is out with a new campaign for cymbal maker Zildjian. The campaign hopes to rejuvenate the cymbal giant’s image in the space by focusing on an highlighting modern drummers and their lifestyle.
The campaign carries the tagline, Genuine You, which hopes to evoke a rejuvenated love for the brand. One ad features August Burns Red drummer Matt Greiner and a second ad features the cymbal itself.
Of the campaign, a&g Chief Creative Officer Garry Greenberg said, “We started with the basics about Zildjian: it’s an authentic cymbal company that has the breadth and quality of cymbals that can unlock the sounds in drummer’s heads.”
Check out the second ad here.
