Current, T-Mobile Pair Up to Lavish Dollars on Would-Be Advertisers

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If you’ve ever fantasized about a trip to Scotland, now may be the time to enter what may be the mother of all UGC contests: the Current and T-Mobile VCAM (“viewer-created ad messages”) Assignment. We just watched an entry called “Leader of the Pack,” which bored us stupid. But it did have bagpipe music.

Entries are accepted ’til Feb 25. If your video is worthy of Current airtime, you could win $1,000 — slave wages in the ad industry, but who are we to judge.

If the sponsors want to air your ad elsewhere, you could get anywhere between $5,000 to $50,000. And yeah, somewhere in there is a free trip to Scotland. So start recording, squares.

Picture of Steve Hall

Steve Hall

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