Current, T-Mobile Pair Up to Lavish Dollars on Would-Be Advertisers

current%20t-mobile.png

If you’ve ever fantasized about a trip to Scotland, now may be the time to enter what may be the mother of all UGC contests: the Current and T-Mobile VCAM (“viewer-created ad messages”) Assignment. We just watched an entry called “Leader of the Pack,” which bored us stupid. But it did have bagpipe music.

Entries are accepted ’til Feb 25. If your video is worthy of Current airtime, you could win $1,000 — slave wages in the ad industry, but who are we to judge.

If the sponsors want to air your ad elsewhere, you could get anywhere between $5,000 to $50,000. And yeah, somewhere in there is a free trip to Scotland. So start recording, squares.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit

New research may be confirming what meditators have long known: inner training changes the quality of experience

New research may be confirming what meditators have long known: inner training changes the quality of experience

Hack Spirit