Cruves Campaign Highlights Workout, Not Weight Loss

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Curves International, the place where women can fine tune their curves, has launched an ad campaign that doesn’t make everyone feel fat or over sized in certain areas choosing to focus more on the actual workout rather than shedding pounds. The campaign, from Publicis Dallas will consist of TV, radio and online with the tagline, “Your Curves will amaze you.” And yes, indeed, some curves do, in fact, amaze.

OK, OK. That was really lame but it’s the end of the year and we’re trying to purge.

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Steve Hall

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