Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.
Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: “The pursuit of perfection.” Clean.
And infinitely more coherent than “F is everything you thought we weren’t.”
