See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.
According to AdFreak, Crispin — our fearless leader! — will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.
The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: “If you want a real opinion about a burger, ask someone who doesn’t even have a word for burger.”
Ahhh. Today their stomachs, tomorrow their labour force. It’s enough to make Hernan Cortes beam with childlike delight.
