It’s well known we in the ad business are just a bunch of Hollywood wannabes stuck creating ads when we’d rather be making movies and hangin’ with the celebs. One agency got tired of its wannabe status and is making a movie. The agency is Crispin Porter + Bogusky and the movie is being scripted to take place above a Burger King restaurant. Yes, CP+B is scripting a movie which may or may not star the King. What it will do, likely, is prominent feature Burger King and, if the movie is any good, open up a whole Pandora’s box of imitators.
Ads promoting movies. Ads before movies. Ads in movies. An entire movie crafted to be an ad. Is anyone else pulling out their hair right now and screaming, “Stop! Stop! I wanna get off! Please! Is there life on Mars? I don’t care, I volunteer to be the first!”? OK, we can’t help it. We can’t wait to see this movie. But CP+B really needs to come up with a Burger Queen (no the gay kind). The King just doesn’t have the right eye candy qualities to attract all those 16 year old boys that frequent movie theaters.
