– Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.
– ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.
– In a recent survey, IBM found 39% of “leader” companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-“leader” companies do the same.
– Facebook, The Musical? Hmm…
– Hot models dance in bikinis to promote fashion brand.
– How do you get kids in China to wash their hands to prevent hand-foot-mouth desease? You make the whole thing into a video game.
– Nobody seems to have a problem with Blockbuster Video’s biracial ad.
– Talking pets wonder what the hell is going on inside AT&T Digital Like homes.
