“Sorrel Ahlfeld’s 2 Sense Productions, in association with Anonymous Content’s Integrated Division, collaborates with Getty Images to create fresh, new innovative content for stock video and print purposes. The integrated short film, Bubbles, is an admiring, humorous, mesmerizing look at a city, at friendship and the technology that connects us all. ‘The collaboration with Getty Images enabled us to develop a creative, interesting idea that evolved organically,’ said Executive Producer of Anonymous Content’s Integrated Division, Danielle Peretz.”
OK, guys. Save the pompous grandiloquence. It’s a fucking Helio ad. As an industry, why is it so hard for us to admit our primary purpose is make ads that sell shit to people? We don’t make Oscar-winning shirt films. Is it that we are ashamed of what we do? Is it that, oh yea, we all want to be Hollywood directors? We. Make. Ads. Admit it. It’s the first step towards realizing we are just a cog in the wheel of commerce.
Adam Fine from Trust Collective clarifies, writing:
“yo steve –
its not an ad for helio – the job was solely done for the purpose of stock film and print purposes for getty images.
the director chose to plant a brand in the piece to possibly cut the project down later and make it a spec piece for his reel.
possible to print a brief retraction?”
Well, that explains it.
