Creative Manager Pro Gets All Whatchamacallit Whosiwhatsit Workamajig-y

  • 2 min read
workamajig.jpg

This has to be a joke. Seriously. Creative Manger Pro, the agency software package that helps manage the creative and billing process, has changed its name to – um yea…this makes a hell of a lot of sense – Workamajig. Why? Because…um…as VP Ron Ause says, “The old brand did not properly reflect the product and organization behind it. Our old brand was too straight laced and did not properly convey what we are all about.”

So…it’s a product to help creative professionals manage the creative process and Creative Manager Pro doesn’t properly convey that?

In an effort to support the name change yet displaying a disconnect akin to Paula Abdul critiquing a song that hasn’t yet been sung, Push New Media Creative Director Mark Unger uttered, “Simply stated, Creative Manager Pro was not a brand that looked like it was meant for creative agencies.” WTF? Seriously? Someone’s been drinking way too much brand positioning conference room Kool Aid.

The product manages the creative process for creative organization and there are actually people out there who think Workamajig does a better job reflecting the product offering. WTF? Even the company website doesn’t know what it is, asking, “Worka-ma-what? No, Workamajig.”

This name change will do nothing more than affix the dreaded “we do fucking everything for everyone” positioning which will set it apart from no one. Creative Manager Pro needs no tagline, no explanation, no lengthy prose to describe what it does. Workamajig? Without a lot of surrounding brand support baggage, all this will elicit is a collective “what the fuck did you just say?” along with a bunch of blank stares, incredulous looks and the query, “you want us to spend hard-earned money on something called Workamajig? Are you insane?”

Oh wait. This is the advertising business. Logic is irrelevant. Workamajig? Pure Cannes-worthy genius!

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing
9 habits that give away someone who grew up in a big family

9 habits that give away someone who grew up in a big family

Hack Spirit
Load more