Each year advertising agencies unleash their creative resources to create the annual holiday card. or some, it’s a chance to spread one’s creative wings. For others, it’s a quagmire of over-engineering, political correctness gone mad, analysis paralysis and a waste of time. Boston’s Duffy & Shanley, instead of creating a card, has chosen to share their holiday card creative process with us. We’re sure you’ll all agree their process is quite similar to your own.
