Crashed Cars Deliver Drunk Driving Message

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How do they get people to understand the dangers of drunk driving in Israel? They gather together 80 cars that were totaled in accidents, use them to construct a 20 meter tall object in the shape of a bottle and then place the thing alongside the road with a simple message: don’t drink and drive.

Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv created.

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Steve Hall

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