Writing an opinion piece in Ad Age, Rance Crain says product placement may create a Bob Garfield-like chaos theory of its own. He claims that movie viewership and DVD sales may be down because people are sick of watching the increasing number of product placements within movies and games. He opines people are returning to traditional television viewership and that the infrastructure put in place to handle product placement and new media ad delivery may collapse upon itself as well as hurt advertiser’s sales because the sell in a product placement is too soft.
