CPB Creates ‘Big Bucking Chicken,’ Someone Else Buys URL

  • 2 min read

While we haven’t seen the Crispin Porter + Bogusky-created commercial for Burger King called “Big Bucking Chicken,” we hear it’s pretty weird. But, that’s not the point. Apparently, the theme of the commercial involves people saying “Big Bucking Chicken” over and over. Well, what’s a poor viewer to do after hearing that? Go to BigBuckingChicken.com of course. But, humorously, BigBuckingChicken.com takes used to take you to a post on a blog written by [name removed upon request] who, on March 10, bought the URL BigBuckingChicken.com and pointed it to his post where he craps all over the commercial. Oops. Hopefully, we can leave it there and enjoy the humor of it all and not later find out the whole thing was an agreement between CPB and [name removed].

And you thought we were gonna go off on the whole, “Gee, it sounds a lot like the guy in the commercial is saying “Big Fucking Chicken” angle. See, we’re not always about the lowest common denominator around here.

UPDATE: Some really interesting things have evolved since this story hit. The BigBuckingChicken.com site is now just a blank page. The weblog to which that domain linked is also gone. The person involved requested their name be removed from this article. And the Whois info that identified the owner of the BigBuckingChicken.com domain has been removed. Either the person who bought the BigBuckingChicken.com domain and wrote a negative review of the ad was asked by CP+B or BK to take it all down or the person was in on it with CP+B the whole time. Or, CP+B or BK just went out and bought the domain from the person. Because we don’t want to get a potentially innocent person in any trouble, we’ve complied and removed the name.

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Steve Hall

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