Perhaps because it’s been the butt of dick jokes for so long or on-air personalities could no longer say “Cox” with a straight face, Cox Sports Television has neutered itself and will now be know as CST. Regional Sports and Network Head (yes that’s his real title) Rod Mickler explained the change saying, “The updated CST has been designed to maximize the viewer’s experience while offering the same reliable, entertaining and up-to-the-minute sports coverage our CST viewers have come to expect.” The folks over at Priority PR apparently nixed an earlier quote in which Mickler may have said, “We don’t know how Dick Butkus does it but we just can’t stand one more ‘Cox Excited Over Quarterly Revenue Explosion’ or ‘Cox Expands With Erection of New Office Tower’ headline”
