What do you do if you’re a celebrity with a pretty good past but not quite tops on the the A list…or even close to it? Well, if you’re Burt Reynolds, Ice T, Vivica Fox, Estelle Harris or Brooke Burke, you hook up with Dell for its holiday ad campaign. On a website called Yours is Here, people can choose which celebrity video they’d like to send to their friends. The videos urge the friend to contribute to a fund which the person can then use to buy their Dell product of choice. Hmm. Nothing like using celebrities to do your holiday begging. Back in the day, you just bugged your mom or your dad. Or Santa until you started to get weirded out sitting on some old dude’s lap.
Now there’s websites. Paypal. Out of work celebrities. The Jumbotron. Social marketing. Isn’t life so much grander now that in those dark days when there were just three TV channels and everyone walked to school…which was five miles away….in the snow…up hill…with no iPod to pass the time?
