While we’re not sure something as simple as winning a soccer game will always pull a country out of civil war, that’s exactly what happened to Ivory Coast after it’s team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.
