Behold: The latest Citroen ad for Brazil, starring Jack Bauer, who drives around puzzled when he finds his busy city street completely deserted.
Bauer gets out of the car to find out what’s going on, only to discover that the chaos was around him all the time. The car has merely been couching him from it.
When you think about it, this is kind of like Footprints in the Sand: “It was then that I carried you,” said God to his sad solitary sand-walker.
Depiction of Citroen as a protective life bubble is either really touching, or really insensitive considering the widening gap between rich and poor in Brazil, blah blah blah. We’ll spare you the sociological analysis. It’s not like anybody could ever really accuse Citroen of single-handedly stomping out a poor man’s rainbow.
