Could a Discount Hotel Improve Your Street Skillz?

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Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.

You’ll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and — if you have the good fortune of conceiving a baby in a Holiday Inn Express — that kid will be capable of handling sharp objects at close proximity. From birth.

Strange but true. Three ads in a row can’t lie.

I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that “dream fulfilled!” element to it. How many of us don’t want to unexpectedly kick ass in a Lyricist Lounge situation? It’s one of the biggest geek fantasies of all-time — right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.

Picture of Steve Hall

Steve Hall

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