Greek mobile phone network Cosmote is promoting its social merits with “Our world is you” — shorthand for in our world, you can do whatever you want.
The ad aims to represent “the everyday as you see it,” and is supposed to be a snapshot of the world from the perspectives of different individuals.
But mostly we just felt confused. A guy walks out into an ordinary street. Suddenly there are cowboys, and a space ship — by gad, is that a giant disembodied heart?! — then it snows, shortly before everything dissolves into a big awesome rave.
We did the only thing we could do under the circumstances: we tore out our brains and stepped on them.
Lively stuff, though!
Agency: Bold Ogilvy. Song: anti-war hymn “I’d Love to Change the World” by Ten Years After.
