Cosmetic Racism Makes Wearers Rather Ugly

racism_image.jpg

Here’s a good Saatchi & Saatchi campaign in which Racism becomes a cosmetic in a little jar that turns its users into human ogres, as demonstrated by the images and the slogan: “The more you apply it, the uglier you become.”

Racism is cosmetic when you think about it, so the comparison is apt. Check out the female variant and one of ambiguous gender. – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

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