When one thinks of beer, one doesn’t usually think of island birthing itself from the sea 2 million years ago unless you’re a beer advertiser that’s already done a similar thing backwards or you’re Corona who wants to illustrate how its Corona Beach was born. Debuting Sunday on CBS’s Survivor Fiji finale, the spot, called Finishing Touch, was developed by Cramer-Krasselt and will begin with an erupting, undersea volcano and progress 2 million years into the future resulting in the pristine Corona Beach.
Following the initial airing, a 30-second version of the spot will air during programming including Late Show with David Letterman, Tonight Show with Jay Leno, Saturday Night Live and ESPN Sports Center over the course of the summer. It’ll also be available online at www.coronagetaways.com on Monday, May 14…or right here on Adrants’ Adgabber.
