Copywriters Offer Portfolio Building Advice

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Mediabistro has a three part series on how copywriters can build a great portfolio. Apart from witticisms like this in part III, “The sad truth is that having a great book means that sooner or later you will need to collaborate with another human being. This will probably involve talking, possibly being in the same room together, often listening to ideas and disturbing personal issues not entirely your own and maybe even liking some of them,” we had a hard time getting past part II which had that strangely sexy photo of Jennifer Solow in her “Famous Author” tank top, bikini bottoms and leather jacket. Yes, yes, we know. We are easily distracted but at least we took the time to find this advice for you. Read it here, here and here.

Picture of Steve Hall

Steve Hall

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Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

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Psychology says people who grew up with very little affection don’t become cold — they become hyper-competent, because when love isn’t freely given, achievement becomes the only language they know for earning value

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Neuroscience reveals that people who genuinely enjoy repetitive routines have a different relationship with dopamine than novelty seekers. Their brains have learned to extract reward from depth rather than breadth, finding layers in the familiar that the restless mind skips over entirely

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Behavioral scientists found that retirees who describe themselves as perpetual beginners report significantly higher life satisfaction than those who identify primarily through past accomplishments — because identity anchored in curiosity keeps growing while identity anchored in achievement can only look backward

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Psychology says the rarest emotional skill in modern life isn’t empathy or resilience, it’s the ability to let someone you love be in pain without rushing to fix it, because most people’s “helping” is actually their own discomfort wearing a costume, and the person suffering can always tell the difference between someone who’s sitting with them and someone who needs them to feel better so they can relax

Psychology says the rarest emotional skill in modern life isn’t empathy or resilience, it’s the ability to let someone you love be in pain without rushing to fix it, because most people’s “helping” is actually their own discomfort wearing a costume, and the person suffering can always tell the difference between someone who’s sitting with them and someone who needs them to feel better so they can relax

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