One of the most unbearable moments of truth in business comes when standing in front of a copy machine assuming, while acknowledging the hopelessness of that assumption, the machine will dutifully perform its job. In this commercial, when presented with the dreadful “paper jam” indicator, a woman reacts in the usual fashion by taking her anger out on the machine. But, as we find out, it’s not always the copy machines fault and this copy machine wants her to know that.
