Copy Aids Oblivious Men In Lingerie Ads

Fayreform1.jpg

Acknowledging the lack of control men have over their eyes when in the presence of a lingerie-clad beauty, these ads for Fayreform are quite blunt about what’s being ogled in these ads. In fact, the copy teases by saying, “Bet you didn’t notice the guy in the ape suit/armadillo/Tyrannosaurus Rex.” Here’s one instance where stating the obvious actually works. See the other two ads in the series here.

Picture of Steve Hall

Steve Hall

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