Yesterday, Coors CMO Lee Buxton unveiled the brewers new Coors Light ad campaign at a distributor’s convention in Orlando. “The heart of Coors Light marketing is to communicate that in every bottle, can and glass of Coors Light is the taste of Rocky Mountain cold refreshment,” said Buxton. “In everything we do this year, we will engage our drinkers and dramatize our unique Coors Light benefits.” This link provides a description of all the new commercials
