We just love when a campaign delivers a single message, does so with whit and doesn’t try to do more than any single ad can do. These four commercials for Adidas’ Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.
