To continue promoting its Converse Gallery, a site that allows people to submit 24 second films that “embody the value and spirit of Converse,” the sneaker company is using large outdoor poster. One, which is located in the Tribeca area of New York City caught the eye of Bucky Turco, the man MediaBistro’s FishbowlNY asked, “Who is Bucky Turco?“, who claims Converse is doing outdoor, art-based advertising correctly saying, “You know you’re looking at a huge Converse ad but it looks good. It’s not hard on the eyes or obtrusive. It also merits integrity even while incorporating elements of the Converse logo in the actual art piece.
He further opines that only brands that have cultural relevance have business co-opting street art saying, “I think this is the main reason why sneaker companies can legitimately pull off artist series/graffiti or art-based programs much more authentically then other brands. Not only are they relevant but they also possess what many brands in the field lack, legitimate history and street cred.”
So there you have it. Right from the mouth of the new “Webster Hall Curator Baird Jones,” as it were.
