Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of “Disruption.”
Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry “disruptive” — or at least interesting — messages to a passel of new artists.
We dig its simplicity, lack of major time investment on users’ parts, and the jam-pack of little factoids. For a taste, see Three Chords. It’s powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.
A contender for the Velvet Underground? Why not — at least post-Nico.
