For some brands, deep association with a celebrity isn’t enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a … whenever.
Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you’ll wish out loud for a return to the glory days of b-ball. At worst, you’ll feel a little fragmented.
Because what does Converse have to do with basketball? As kids, it was hard enough to walk in our Chucks. (Either because they were too big, or because they were an awkward shade of green.)
Don’t get us wrong, Converse. We get what you’re doing. But there’s a big difference between the sporty elegance that defined the Doc, and the middle-child quirkiness that we (personally) associate with you.
And it’s a difference we’d like to maintain.
Update: Okay, so the Doc wore Converse. And Converse and b-ball have a long and illustrious history together. Which, in all that context, makes the Converse + Doc J comparison not only valid, but delightfully fruitful and meaningful for the brand.
Us = pwned royally.
