Controversy Surrounds New Zealand ‘Big Day Out’ Helicopter Stunt

big_day_helicopter.jpg

Apparently, there’s some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we’ve been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand’s Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.

As is always the case with these stories, details are few and unclear at best. We’ve sent inquiries to DDB New Zealand for clarification which have gone unanswered. Either something’s being covered up or someone’s playing a big joke on us.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Behavioral scientists found that people who prefer solitude over socializing aren’t lonely – they’ve discovered that the quality of their own company is higher than what most social interactions provide

Behavioral scientists found that people who prefer solitude over socializing aren’t lonely – they’ve discovered that the quality of their own company is higher than what most social interactions provide

Global English Editing

Research suggests the 1960s and 1970s produced highly resilient adults not through discipline or hardship alone but through unsupervised time — hours and hours of unstructured childhood where problems had to be solved alone and that forced independence created a generation that defaults to action under pressure while today’s generation defaults to consultation and the difference shows up every time the system breaks

Research suggests the 1960s and 1970s produced highly resilient adults not through discipline or hardship alone but through unsupervised time — hours and hours of unstructured childhood where problems had to be solved alone and that forced independence created a generation that defaults to action under pressure while today’s generation defaults to consultation and the difference shows up every time the system breaks

Global English Editing

I spent forty years trying to be more interesting in conversations and then at 60 I realized the people everyone gravitated toward weren’t interesting at all — they just had the discipline to make other people feel interesting

I spent forty years trying to be more interesting in conversations and then at 60 I realized the people everyone gravitated toward weren’t interesting at all — they just had the discipline to make other people feel interesting

Global English Editing

The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

Global English Editing

I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

Global English Editing

I gave my kids everything I never had growing up and somewhere around age 63 I realized that’s exactly why they can’t appreciate it — they have no reference point for what life looks like without a parent who absorbs everything so they don’t have to

I gave my kids everything I never had growing up and somewhere around age 63 I realized that’s exactly why they can’t appreciate it — they have no reference point for what life looks like without a parent who absorbs everything so they don’t have to

Global English Editing