Flickr user rcrowley informs us contextual advertising has leaped off the webpage and into the real world. Since he currently has a small cold, he headed over to Walgreen’s to pick up some Dayquil. He noticed the top of the bottle was affixed with a sticker that read “Need Facial Tissue?”
While we’re down on contextual advertising at times, were thinking it’s less likely we’ll see a turpentine ad affixed to the toe tag of a teen who died from drinking turpentine than a similar instance online. Good old, human-controlled advertising to the rescue.
