Contextual Advertising Makes Triple Play

  • 1 min read

While search engine marketers sing the praises of contextual advertising, we love to sit on the sidelines and snicker at some of the more intriguing juxtapositions this far from perfect ad technology delivers. Today, it’s The Ultimate Triple Play from Orbitz placed perfectly next to a different, and not so legal, triple play by former NBA player Shawn Kemp involving cocaine, marijuana and a gun. Thanks to Greg Johns for pointing this one out.

UPDATE: More contextual foolery: Google text ads are selling music albums created by the late Pope John Paul II.

Picture of Steve Hall

Steve Hall

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