Contextual Advertising Affected by Katrina

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Heather of Mock On points to yet another contextual advertising oddity, of which there have been many, alongside news coverage of hurricane Katrina. Heather took a screenshot of a CNN story about hurricane refugees living in the New Orleans Superdome being bussed to the Houston Astrodome. Alongside the story appears an ad for price comparison site Nextag with the headline, “New Orleans Superdome – Cheaper Prices.” While the ad itself may not be all that offensive, it’s not like anyone’s going to be using Nextag to travel to New Orleans anytime soon.

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Steve Hall

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