Well whattayaknow. This is breakthrough stuff, people! Web ads placed within relevant editorial perform better than those placed run of site. And we needed a research study to tell us that. And, like most studies that confirm the obvious, the study itself is just a mechanism to get publicity for the company that sponsored the study. In this case, that company is online ad exchange company ContextWeb which…wait for it…helps advertisers place their ads next to relevant content.
Wow. It might just be time for a nap after hearing this startling news. That was a lot to digest. We might have to go revise every media plan we lazily whipped out yesterday and re-direct all our online ad placements to media that – thanks to this study – actually have something to do with what we’re advertising. OMG! What a novel concept. We’ll look like heroes in front of the client! Sorry, that nap’s gonna have to wait. “Julie, quit giving the interns hard ons with that tiny miniskirt and go get me those media plans!”
