Conference to Explore Shifting Brand Consumer Relationship

engage_2006.gif

In conjunction with Leo Burnett and Arc Worldwide, Contagious Magazine is hosting an event in Singapore called Engage 2006. The event will cover viral advertising, video games, branded entertainment, mobile marketing, interactive TV, future forecasting and experiential retail. Speakers from London, New York and Asia will offer insight and discuss the future of marketing. Speakers include John Harlow, cofounder of Naked; author and consultant Joseph Jaffe; Steve Wax of US-based brand storytellers Campfire; mobile marketing specialist Jason Deland of Anomaly NYC and Adrian Pettett of branded content specialists Cake.

The event is a not for profit event open to all agencies and clients in the area as well as local media and design students with the aim of encouraging young Asian talent to prepare themselves for our crazy industry.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The reason every family dinner with aging parents feels slightly performative is that both sides are pretending—the parents are pretending they don’t notice the visits getting shorter and the children are pretending they don’t feel the obligation—and the love is real but the honesty isn’t and everyone leaves the table carrying something they won’t name

The reason every family dinner with aging parents feels slightly performative is that both sides are pretending—the parents are pretending they don’t notice the visits getting shorter and the children are pretending they don’t feel the obligation—and the love is real but the honesty isn’t and everyone leaves the table carrying something they won’t name

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

I’m 73 and I made the mistake of telling my daughter I was lonely and she immediately started researching senior centers and activity groups and volunteer opportunities — and what I wanted to say was I don’t need a schedule, I need someone to sit with me on a Tuesday and not try to fix the fact that I’m sad

I’m 73 and I made the mistake of telling my daughter I was lonely and she immediately started researching senior centers and activity groups and volunteer opportunities — and what I wanted to say was I don’t need a schedule, I need someone to sit with me on a Tuesday and not try to fix the fact that I’m sad

Global English Editing

I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

I’m 73 and I eat dinner alone every night at a table set for one – and the first time I stopped apologising for it and actually enjoyed the silence, I understood something about solitude that most people spend their whole lives getting wrong

Global English Editing