Shopping is all the rage in the magazine world these days. With “Lucky” for women and “Cargo” and “Vitals” for men, now it seems the home needs its own shopping title. That’s the plan over at Conde Nast which has announced its intent to launch a shelter shopping magazine in 2005 that will target those in their 30’s.
Not to be left out, American Media has plans for a shelter book and Hearst will launch a female focused shopping magazine called “”Shop Etc.” in August. With all this launch activity, one might actually believe all the talk about the economy returning to health. More likely, it’s just another lame lemming-like maneuver by publishers who just can’t stand to let other publishers have all the fun.
