Competitive Placement Combines Contextual Oddity

  • 1 min read
usps_ups.jpg

Now here’s some contextual advertising double stuff for you. In an article about email and telemarketing touting their superiority over snail mail, not one but two snail mail carrier ads appear on the page: USPS and UPS. Not that there’s necessarily anything wrong with an ad appearing next to a story that praises the opposite of what it does but there might be some competitive issues with the ads for competing services appear next to each other. You decide.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Writers who try to sound like everyone online eventually learn the same lesson: the voice that works for everybody works for no one

Writers who try to sound like everyone online eventually learn the same lesson: the voice that works for everybody works for no one

Global English Editing
The best communicators are not the most detailed but the most selective about which details their audience will use

The best communicators are not the most detailed but the most selective about which details their audience will use

Global English Editing
If you want to feel more loved by your children as you get older, say goodbye to these 7 behaviors

If you want to feel more loved by your children as you get older, say goodbye to these 7 behaviors

Hack Spirit
If someone secretly dislikes you, they’ll usually display these 7 subtle behaviors

If someone secretly dislikes you, they’ll usually display these 7 subtle behaviors

Hack Spirit
As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

Global English Editing
Audiobook listening has grown every year for more than a decade, and the people driving it aren’t replacing reading — they’re redefining what counts as it

Audiobook listening has grown every year for more than a decade, and the people driving it aren’t replacing reading — they’re redefining what counts as it

Global English Editing
Load more