Commercial Ratings Upfront, Germs Needed, Siemens Gets Hip

germ_logo1.jpg

– A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he’s stealing too much limelight.

– Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year’s upfront.

– If you’re in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.

– MTV’s The Andy Milonakis Show which will premiere on a wide variety of digital platforms – including iTunes Store (www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 – all prior to the show’s on-air MTV2 debut on April 27th.

– Entries for international viral awards show, Germ, must be submitted by March 31.

– The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.

– T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.

– Copyranter disses the Siemens’ ongoing wannabee hipster campaign complete with headlines like “Bling Bling” and “Chill.”

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit