Commercial Ratings Upfront, Germs Needed, Siemens Gets Hip

germ_logo1.jpg

– A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he’s stealing too much limelight.

– Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year’s upfront.

– If you’re in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.

– MTV’s The Andy Milonakis Show which will premiere on a wide variety of digital platforms – including iTunes Store (www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 – all prior to the show’s on-air MTV2 debut on April 27th.

– Entries for international viral awards show, Germ, must be submitted by March 31.

– The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.

– T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.

– Copyranter disses the Siemens’ ongoing wannabee hipster campaign complete with headlines like “Bling Bling” and “Chill.”

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing

9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit

7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing